DiziDice
Project Name:
Thermex AC Web Design
1. Project Brief
DiziDice was tasked with building a high-converting website for a refurbished AC business focused on affordability and sustainability. The goal was to create a platform that communicates trust, product quality, and cost savings effectively.
- Develop a modern, conversion-focused website
- Highlight refurbished AC value proposition
- Enable smooth product browsing experience
2. Introduction & Challenges
The client operates in the refurbished air conditioner segment, where trust and perception are the biggest barriers. Customers often hesitate due to concerns about quality, warranty, and reliability.
- Low trust in refurbished electronics
- Need to differentiate from competitors
- Simplifying technical product communication
- Ensuring mobile-first user experience
3. Strategy & Execution
Clean, minimal UI to reduce friction, Strong call-to-actions (CTA) placement & structured product display for clarity
- Fully responsive (mobile-first architecture)
- Fast loading speed optimization
- SEO-ready structure
- Scalable backend for future product expansion
4. Results
Increased inquiry potential, Better conversion funnel structure & clear differentiation from local competitors
- Improved user trust through clean design & messaging
- Higher engagement due to simplified navigation
- Scalable digital asset for long-term growth