Driving Adoption of Axis Bank’s Devanagari PIN Through Organic WhatsApp Growth

1. Project Brief

DiziDice executed an organic WhatsApp-first campaign to drive awareness and adoption of Axis Bank’s Devanagari PIN security.

• Promote Devanagari PIN feature
• Target youth & regional users
• Drive adoption without paid ads

2. Introduction & Challenges

Low awareness, complex concept & user inertia made adoption difficult, requiring trust-led education and behavior change.

• Low awareness of feature
• Complex security concept
• Resistance to change

3. Strategy & Execution

Built a trust-first, education-led WhatsApp strategy with relatable content designed for organic sharing and behavior shift.

• WhatsApp-first distribution
• Simple, relatable messaging
• Content built for sharing

4. Results

Campaign drove 25K+ organic shares with high engagement, boosting awareness, trust and real user action without paid media.

• 25K+ organic shares
• High engagement rates
• Zero paid distribution