True Balance Case Study: 25L+ Reach with Zero Ad Spend

1. Project Brief

DiziDice executed a WhatsApp-led growth campaign for True Balance to drive app installs and loan applications organically.

• Drive installs & loan applications
• Target Delhi-NCR audiences
• 100% organic WhatsApp growth

2. Introduction & Challenges

High CAC, low trust in ads & poor CTR made fintech acquisition inefficient, requiring a trust-first approach.

• High CPC & rising CAC
• Low trust in ads
• Need better conversions

3. Strategy & Execution

Used WhatsApp group segmentation, cohort-based messaging & human-led distribution to drive trust and conversions.

• 17K group targeting
• Cohort-based messaging
• Human-led distribution

4. Results

Campaign delivered 25L+ reach across 17K groups with zero ad spend, achieving massive scale at ultra-low cost.

• 25L+ organic reach
• 17K WhatsApp groups
• ₹0 ad spend, low CPM