Spotify QR Campaign Case Study: 20K+ Shares with Zero Ad Spend

1. Project Brief

DiziDice built a Diwali QR-based campaign for Spotify to drive interactive engagement and organic sharing at scale.

• Drive interaction, not impressions
• Festival-focused activation
• Organic WhatsApp distribution

2. Introduction & Challenges

Ad fatigue, QR disengagement & intense Diwali competition made it hard to capture attention and drive meaningful interaction.

• Heavy ad clutter in Diwali
• Low QR engagement
• High competition for attention

3. Strategy & Execution

Used festive QR creatives, WhatsApp seeding & instant Spotify rewards to drive curiosity, interaction and viral sharing.

• QR + Diwali creative hook
• WhatsApp-first distribution
• Instant reward via playlist

4. Results

Campaign generated 20K+ shares, 6M reach in 48 hours with zero ad spend, proving interactive content drives organic scale.

• 20K+ organic shares
• 6M reach in 48 hrs
• Zero paid media spend