Driving Over 10,000+ Leads for Dream11 During IPL 2020

1. Project Brief

Drove massive user acquisition for a leading Indian fantasy sports platform via high-impact affiliate and influencer campaigns.

• 10K+ Quality Leads Generated
• Affiliate Network Activation
• Influencer & Agency Strategy

2. Introduction & Challenges

Convert IPL 2020’s massive viewership into high-quality users while ensuring strong engagement and efficient, scalable acquisition

• High competition during IPL season
• Scaling volume while maintaining quality
• Affiliate & tracking alignment across channels

3. Strategy & Execution

Executed a high-performance affiliate & influencer campaign to scale user acquisition and engagement for Dream11 during IPL 2020.

• Affiliate & Influencer Network Activation
• CPL-Based Acquisition with Quality Control
• Advanced Tracking & Daily Optimization

4. Campaign Results

Delivered exceptional growth, efficiency, and scalable user acquisition for Dream11 during the IPL season via performance-driven strategy.

• 10K+ Verified Leads Generated
• 15% Lower CPL vs Benchmarks
• Mass Reach via Affiliates & Influencers