Project Name:
Dream11 – IPL 2020 Performance Marketing
1. Project Brief
We drove massive user acquisition for India’s leading fantasy sports platform through a high-impact affiliate and influencer growth campaign.
- 10,000+ Quality Leads Generated
- Multi-Channel Affiliate Network Activation
- Influencer & Agency Partnership Strategy
2. Introduction & Challenges
As the official fantasy sports partner of IPL 2020, Dream11 aimed to convert massive cricket viewership into high-quality user growth while maintaining strong engagement. DiziDice crafted a performance-focused affiliate strategy to scale acquisition efficiently and deliver measurable results.
- Fierce competition from multiple fantasy sports platforms during the IPL season
- Scaling lead volume without compromising user quality
- Managing and aligning a large network of affiliates and influencers
- Ensuring accurate tracking and attribution across multiple digital channels
3. Strategy & Execution
We executed a high-performance, multi-channel affiliate and influencer marketing campaign to drive large-scale user acquisition and engagement for Dream11 during the IPL 2020 season.
- Performance-focused affiliate network across agencies
- CPL-driven lead acquisition with quality control
- Influencer promotions on YouTube, Facebook & Instagram
- High-conversion outreach via Telegram & WhatsApp groups
- IPL-themed Facebook ad creatives for cricket-intent audiences
- Advanced tracking & daily performance optimization
4. Campaign Results
The performance-driven affiliate and influencer strategy delivered exceptional growth, efficiency, and scale for Dream11 during the IPL season.
- Generated 10,000+ verified, high-quality leads
- Achieved 15% lower CPL than industry benchmarks
- Reached millions of cricket fans via affiliates & influencers
- Drove a significant increase in user registrations and platform engagement