Delhi EV Campaign Case Study: 10K+ WhatsApp Groups, Zero Ads

1. Project Brief

DiziDice executed a hyperlocal WhatsApp campaign to drive EV awareness and purchase consideration in South Delhi communities.

• Promote EV policy adoption
• Target premium South Delhi RWAs
• 100% organic WhatsApp reach

2. Introduction & Challenges

Reaching high-income buyers, building trust & driving EV consideration without paid ads required precision and credibility.

• Premium audience hard to reach
• Low trust in ads
• Need real purchase intent

3. Strategy & Execution

Used RWA WhatsApp groups, peer-style messaging & human-led seeding to drive trust and EV consideration.

• 10K+ RWA group targeting
• Peer-tone content delivery
• 100% human-led posting

4. Results

Campaign reached 10K+ groups across elite localities with zero ad spend, driving strong EV awareness and consideration.

• 10K+ group touchpoints
• 0₹ paid media
• High-intent audience reach