Info

  • Category :Performance Marketing
  • Date :10 Nov 2020
  • Client :Dream11
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Project Brief:

Dream11, a leading fantasy sports platform, aimed to leverage the IPL 2020 season to acquire new users and increase engagement through performance marketing. DiziDice executed a robust affiliate marketing campaign that generated over 10,000 quality leads by collaborating with an extensive affiliate network, digital marketing agencies, and top influencers across various channels.

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01

Introduction + Challenges

As the official fantasy sports partner for IPL 2020, Dream11 was poised to capitalize on the massive viewership and fan engagement during the tournament. The challenge was to scale user acquisition cost-effectively while maintaining a high level of user engagement. DiziDice designed a result-driven affiliate campaign to meet these goals.

Challenges:

  1. Intense competition from other fantasy sports platforms during IPL.
  2. Achieving high lead volume without compromising lead quality.
  3. Coordinating with multiple affiliates and influencers to ensure consistent messaging.
  4. Tracking performance across diverse digital channels.
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Dream11 Marketing Team
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DiziDice delivered exceptional results during the IPL 2020 season, exceeding our expectations. Their innovative affiliate marketing strategies and strong network of agencies and influencers helped us generate over 10,000 high-quality leads in a competitive market. The team’s expertise in multi-channel promotion and performance tracking was instrumental in our success. We highly recommend DiziDice for performance-driven digital marketing campaigns.

02

Solution

We implemented a multi-channel affiliate strategy involving a vast network of agencies and influencers:

  1. Affiliate Network Strategy:

    • Partnered with digital marketing agencies experienced in performance marketing.
    • Onboarded affiliates specializing in CPL (Cost Per Lead) campaigns.

  2. Influencer Collaboration:

    • Engaged top influencers on YouTube, Facebook, and Instagram to promote Dream11 campaigns.
    • Promoted Dream11 via Telegram and WhatsApp groups for direct user outreach.

  3. Channel-Specific Execution:

    • Facebook Ads: Targeted cricket fans with IPL-related creative content.
    • Telegram & WhatsApp: Leveraged groups with thousands of active users for exclusive promo codes and updates.
    • YouTube: Ran detailed tutorials and promo videos through cricket-focused channels.

  4. Performance Tracking:

    • Used advanced tracking tools to monitor leads generated from each channel.
    • Provided daily performance updates to affiliates for campaign optimization.
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Results

  • Lead Generation:

    • Successfully acquired 10,000+ verified leads during the IPL 2020 season.

  • Cost Efficiency:

    • Achieved a CPL 15% lower than the industry average for fantasy sports campaigns.

  • Wider Reach:

    • Reached millions of cricket fans through influencers and affiliate networks.

  • Client Success:

    • Dream11 experienced a significant boost in user registrations and engagement during IPL 2020.
The Dream11 Affiliate Marketing Campaign during IPL 2020 was a milestone achievement for DiziDice. By leveraging a nexus of affiliate partners, agencies, and influencers, we not only exceeded the lead generation target but also set a benchmark for performance marketing in the fantasy sports industry.

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