DiziDice executed a nationwide WhatsApp seeding campaign to drive 5G awareness for Airtel across 8 cities organically.
Low understanding of 5G, high ad clutter & trust issues made traditional campaigns ineffective for real awareness.
Used hyperlocal WhatsApp seeding with city-wise segmentation and human-led distribution to drive trust and reach.
Campaign reached 25K groups, 3.75M+ users with zero ad spend, delivering scalable, trust-driven awareness.