Airtel 5G Launch in Pilot Cities Awareness Campaign

1. Project Brief

DiziDice executed a nationwide WhatsApp seeding campaign to drive 5G awareness for Airtel across 8 cities organically.

• Seed 5G awareness pre-launch
• Target 8 major Indian cities
• 100% organic distribution

2. Introduction & Challenges

Low understanding of 5G, high ad clutter & trust issues made traditional campaigns ineffective for real awareness.

• 5G is complex to explain
• High telecom ad clutter
• Low trust in paid ads

3. Strategy & Execution

Used hyperlocal WhatsApp seeding with city-wise segmentation and human-led distribution to drive trust and reach.

• 25K WhatsApp groups mapped
• City + audience segmentation
• Human-led native posting

4. Results

Campaign reached 25K groups, 3.75M+ users with zero ad spend, delivering scalable, trust-driven awareness.

• 25K groups across 8 cities
• 3.75M+ organic reach
• ₹0 paid media spend