Popeyes Case Study: Driving Local Footfall with 20K+ Shares

1. Project Brief

DiziDice executed a hyperlocal WhatsApp campaign to drive real footfall for Popeyes’ new outlet in Delhi NCR.

• Launch new Popeyes outlet
• Drive real in-store visits
• Hyperlocal WhatsApp strategy

2. Introduction & Challenges

High competition, zero local base & need for footfall over impressions made hyperlocal targeting critical for success.

• High QSR competition
• No existing audience
• Need visits, not impressions

3. Strategy & Execution

Used WhatsApp group seeding, locality-based creatives & peak-time delivery to drive neighbourhood-level engagement.

• WhatsApp local group seeding
• Location-based creatives
• Peak-time message delivery

4. Results

Campaign delivered 20K+ shares, high engagement & strong local footfall with zero paid media, driving real-world conversions.

• 20K+ organic shares
• High engagement rates
• Strong local footfall