DiziDice
Project Name:
NoSpam India
1. Project Brief
Nationwide WhatsApp Awareness Campaign for a Leading Telecom Brand (Confidential). Driving organic, peer-to-peer reach for a spam awareness initiative across India using multilingual WhatsApp group distribution.
- 60,000+ organic WhatsApp group shares in 6 days
- PAN-India coverage across 20+ states
- 12+ regional languages & formats (text, audio, video, infographics)
- Zero paid ads, zero influencers – 100% human-driven distribution
- Estimated 1.8M+ indirect reach through peer forwards
2. Introduction & Challenges
A global media agency partnered with DiziDice to execute a nationwide consumer education campaign for a leading Indian telecom brand, focused on spreading awareness about mobile spam and fraud. The objective was to achieve massive reach and trust using only organic, peer-to-peer WhatsApp sharing—without paid ads or influencer amplification.
- Scaling organic reach beyond metros into Tier 2, Tier 3 & rural India
- Delivering consistent messaging across multiple languages and cultures
- Executing 60,000+ group shares within a 7-day window
- Ensuring authenticity with zero paid promotion or automation
- Avoiding spam perception while maintaining virality
3. Strategy & Execution
We deployed a trust-first, hyper-local WhatsApp distribution engine.
- Activated 60,000+ active WhatsApp groups segmented by state, language, and interest categories.
- Created text, infographics, audio notes, and lightweight videos in 12+ regional languages.
- Human coordinators worked with group admins and community leaders to seed content organically.
- Content shared in waves, aligned with regional activity peaks to maximize acceptance and engagement.
- Tracked region-wise shares, virality, reactions, and drop-offs to refine creatives instantly.
4. Results
The campaign achieved massive scale, deep trust, and real engagement without paid media.
- 60,000+ group shares delivered in 6 days
- 12 regional languages successfully deployed
- Estimated 1.8M+ indirect reach via forwards
- 4.9X virality on top-performing audio creative
- High engagement: replies, discussions, re-shares
- Increased brand trust and awareness around spam protection