DiziDice
Project Name:
MotorAxle
1. Project Brief
We built and scaled a content-driven automotive publication with a magazine-style website, SEO-first editorial strategy, and social amplification to establish authority in a competitive auto news and reviews space.
- Magazine-style, mobile-first website design
- SEO-optimized editorial and content architecture
- Structured review & comparison formats
- Long-tail keyword targeting for organic growth
- Social media content distribution & backlink building
2. Introduction & Challenges
MotorAxle.com was founded by passionate automotive experts with a vision to become a trusted source for car and bike news, reviews, and buyer guidance. However, entering a crowded digital publishing market required strong SEO, user experience, and content authority to compete with established auto portals.
- Building credibility in a highly competitive automotive media space
- Ranking for high-intent keywords like “latest car reviews” and “best bikes under budget”
- Designing a reader-friendly, fast, and mobile-optimized platform
- Balancing trending news with evergreen buyer and maintenance guides
3. Strategy & Execution
We executed a content-first growth strategy combining UX, SEO, and distribution.
- Magazine-style layout with structured categories, fast load speed, and responsive design.
- Editorial calendar covering news, launches, buying guides, reviews, comparisons, and maintenance tips.
- Pros/cons tables, expert verdicts, comparison charts, and infographics for trust and engagement.
- Schema markup for reviews and news to improve visibility on Google Search & Discover.
- Cross-platform content snippets and niche influencer backlinks to build domain authority.
4. Results
The platform gained traction, authority, and loyal readership within months.
- Steady growth in organic traffic within 3 months
- Rankings for competitive keywords like “best budget cars in India 2025”
- Increased audience retention through structured content and UX
- Strong brand credibility among auto enthusiasts and buyers
- Growing social community with higher content shares and engagement