Fintech App Review Growth Case Study

1. Project Brief

We helped a top Indian digital lending app transform its public perception by generating over 2,12,000 positive Google Play reviews in 6 months using ethical automation, in-app triggers, and multi-language engagement.

• 2,12,000+ positive Play Store reviews in 6 months
• Rating improved from 3.9 to 4.5
• 55% growth in organic app installs
• Multi-language review funnels (6 regional languages)
• WhatsApp, Email & In-App Review automation
• Policy-compliant, ethical ORM strategy

2. Introduction & Challenges

Low percentage of satisfied users leaving reviews Strict Google Play policies against incentivized or fake reviews Linguistic diversity across Indian user segments No structured review automation or tracking funnel High visibility of unresolved negative feedback impacting trust

• Highly competitive brokerage advertising landscape
• Maintaining lead quality for successful KYC verification
• Compliance with financial advertising & onboarding norms
• Reducing CPA while increasing verified conversions
• Drop-offs between signup and KYC completion

3. Strategy & Execution

We built a behavioral, automation-led reputation growth framework.

• Review prompts triggered after positive milestones like loan approval, disbursal, and repayment success.
• Review nudges crafted in Hindi, Tamil, Telugu, Bengali, Kannada, and English for higher response rates.
• 94% open rate and 68% Play Store CTR via WhatsApp Business API and email workflows.
• Contextual Google Play In-App Review prompts with ~23% conversion rate.
• 24-hour negative review response system with resolution follow-ups and rating update requests.
• Loyalty points, badges, and in-app recognition without violating Play Store policies.

4. Results

The strategy transformed brand trust, visibility, and organic growth within 6 months.

• 2,12,000+ positive reviews generated
• App rating increased from 3.9 to 4.5
• 55% growth in daily organic installs
• 37% reduction in visible negative reviews
• Top 10 ranking improvement for multiple Play Store keywords
• 3X increase in brand trust and sentiment mentions