Driving 1300+ Verified Upstox New Users: A Performance Marketing Success Story

1. Project Brief

Built a compliance-led performance marketing system onboarding 1,300+ verified Upstox accounts in 4 months via ads, funnels & influencers.

• 1300+ KYC accounts (Nov–Feb)
• Ads + optimized funnels
• WhatsApp, email & influencer growth

2. Introduction & Challenges

Upstox partnered with DiziDice to scale compliant, cost-efficient user acquisition with a full-funnel performance system.

• High competition & compliance norms
• Low KYC completion & drop-offs
• High CPA, need quality leads

3. Strategy & Execution

Built a multi-channel growth engine with precise targeting, high-conversion funnels & automated follow-ups to boost verified user acquisition.

• Ads + A/B creatives & retargeting
• High-converting landing pages
• Automation + influencer traffic

4. Results

Integrated performance system delivered scalable growth for Upstox with optimized costs and higher verified conversions.

• 1300+ verified in 4 months
• Lower CPA via optimization
• Better KYC via automation & retargeting