Info

  • Category :Performance Marketing
  • Date :09 Mar, 2025
  • Client :Upstox
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Project Brief:

Upstox, one of India’s leading Stock brokers, aimed to scale its customer acquisition efforts and onboard new users efficiently. Our team at DiziDice executed a high-impact performance marketing campaign to generate high-quality leads and successfully onboard over 1300+ verified accounts between November 2024 and February 2025.

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Step 01

Challenges

  • Intense competition in the stock brokerage industry.
  • Ensuring high-quality leads that convert into verified Upstox accounts.
  • Managing compliance with financial regulations for KYC verification.
  • Reducing the overall Cost Per Acquisition (CPA) while maximizing conversions.
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Step 02

Solution - Strategy & Approach

To achieve our goal, we implemented a multi-channel performance marketing strategy that focused on precision targeting, high-converting creatives, and seamless user onboarding:

  1. Data-Driven Audience Targeting

We analyzed user behavior, interests, and financial engagement to segment our target audience. The campaign primarily focused on traders, investors, and young College students looking for trading solutions.

  1. Paid Advertising on Google & Meta

We ran highly optimized Google Search, Display, and YouTube Ads, alongside Meta (Facebook & Instagram) Ads, ensuring:

  • High intent targeting with relevant ad copies and offers.
  • A/B testing of ad creatives and landing pages to improve CTR (Click-Through Rate) and conversion rates.
  • Retargeting campaigns to nurture users who showed initial interest but didn’t complete the onboarding process.
  1. Landing Page Optimization

We built Third party dedicated, high-converting landing pages with:

  • Clear value propositions showcasing Upstox’s benefits (low brokerage, easy account setup, free Demat account, etc.).
  • Minimal friction forms to simplify the lead capture process.
  1. WhatsApp & Email Follow-ups

A well-structured follow-up system was integrated to improve lead-to-KYC conversion:

  • Automated WhatsApp reminders for users who signed up but didn’t complete the KYC.
  • Personalized email sequences guiding users through the account setup process.
  1. Affiliate & Influencer Partnerships

We collaborated with financial influencers and affiliate marketers to expand our reach.

  • Influencer-driven campaigns helped drive organic trust and credibility.
  • Affiliate lead generation provided a steady flow of high-quality referrals.
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Step 03

Results & Impact

The performance marketing campaign delivered exceptional results:

  • 1300+ verified Upstox accounts onboarded within 4 months.
  • Lowered CPA by optimizing ad spend and improving lead quality.
  • Higher conversion rates due to personalized follow-ups and strategic retargeting.
  • Increased engagement through influencer marketing and affiliate collaborations.

Key Takeaways

  • Precision targeting is key to acquiring high-intent leads in the brokerage sector.
  • Landing page optimization significantly impacts conversion rates.
  • Follow-up strategies (WhatsApp & Email) play a crucial role in improving KYC completion.
  • Affiliate & influencer marketing added significant value to customer acquisition efforts.

Our data-driven performance marketing campaign helped Upstox successfully onboard over 1300+ new customers, proving that a well-structured marketing strategy can deliver outstanding results. At DiziDice, we continue to refine and innovate our performance marketing strategies to drive exponential growth for our clients.

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